You have a great app. You’ve marketed it well. You got few thousand downloads. Your user base is growing steadily. You are happy. Few months go by, and now you start to notice that your growth is hitting a plateau. Then you think, “May be I should add few more features and release a new version”. And you add three more cool features and release version 2.0 of your app. You get few thousands additional users. Again you start noticing the app analytics. Of the three features you introduced you see that only one is being used regularly by your users. The other two features, though you think are really great, are not getting that much usage. You sit and analyze the data you gathered from your app. The data you collected is not giving you a full picture. You try to trace the click streams and start to make intelligent guesses. You start thinking, “May be the color is not attractive, may be the user does not see the images of the new features, may be they didn’t read my release note for this version …..may be …..”.
STOP. Stop the “may-be”s. Stop the guess work. Just ask your users. I know what you are thinking “Ask the users??? How to ask them? Should I send them emails, i don’t have their emails. Should I meet them? How many should I meet?”. Here is my answer – Ask them when they are are inside your app, when they are actually using your app. You will get much better answers. (A restaurant manager will get a much better answer to a “How is our service?” question, if he asks his customer when the customer is in his restaurant, than asking the customer to fill an online survey).
Using Neemware, it is very easy to ask your users highly contextual and targeted questions, in just 3 steps:
Step 1 – REGISTER your app in Neemware Web dashboard. And obtain API Key.
Step 2 – COMPOSE your question. (e.g. How do you use our new ‘Search’ feature?)
Step 3 – CALL Neemware’s Question API from your App
https://api.neemware.com/1/questions/<your-question-id>.json?api_key=<your_api_key>&did=<device_id> & …..other optional parameters.
Result
Your question will appear in the app like this:
Within a week or two you should start getting highly qualified answers like these:
And with these responses, you can make fast and intelligent decisions about your app.
Don’t Guess, Just Ask.
SIGN UP and start using Neemware.
